London-based online sportsbook and gaming operator Sportingbet has announced that its ongoing talks with Swedish rival Unibet regarding a possible merger have ended without a deal.

Reuters was the first to report late last week that Sportingbet was allegedly in discussions with Unibet about the possibility of combining their businesses and stated that there were still ‘lots of hoops to go through’ with any announcement on a deal not likely ‘until well into next year’.

However, the news service reported on Tuesday that Sportingbet had announced that Unibet had pulled out of negotiations while it remained in talks ‘with several other parties over potential deals’.

“Unibet informed the company today that it has withdrawn from those talks,” read a statement from Sportingbet.