William Hill, the UK’s leading betting and gaming providers, have officially launched their brand new Italian website. The firm received the go ahead this week from the AAMS, the Autonomous Administration of State Monopolies, to launch its online casino and the site is now live on the www.williamhill.it platform.

The new site offers Italian players a wide variety of casino games including several versions of roulette, blackjack, video poker and much more.

The William Hill casino site will be followed by the introduction of a rich portfolio of products including sports betting, bingo and poker.

“We’ve spent over a year and a half in the design and development stage and we’re really proud of the outcome,” said Roby Salvadori, William Hill’s Head of Italian Operations, “The site itself is fun, fresh and secure and we believe it will be a big hit with Italian players.’